Life Insurance Awareness Month

September is observed as the Life Insurance Awareness Month (LIAM) across the country. It serves as an annual reminder to Americans about their life insurance needs, to make them
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understand the importance of including life insurance in their financial plan and if they already have insurance, to revisit their policy and make sure they have the best possible coverage.
However, there is little to celebrate this year as far as life insurance is concerned. According to the 2010 Life Insurance Ownership Study conducted by the Life Insurance and Market Research Association or LIMRA as it's more popularly known:

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